Reputational Risk Escalates Fast.
Contain It Before It Becomes Operational.
Biz Assist protects your continuity, reputation, and executive team when fast-moving crises erupt, before insurers or legal frameworks kick in.
Our expert crisis response teams activate under an insured model, bringing structure, clarity, and control at the moment you need it most.
From legal defensibility and stakeholder containment to internal calm and leadership protection, this is how you lead through disruption.'
What is Biz Assist?
Strategic Crisis Response for High-Stakes Incidents
Biz Assist is VUCA’s insured, executive-level crisis response product, triggered when people-related incidents (e.g. threats, extortion, stalking) escalate into legal, reputational, or continuity threats.
It delivers structure and control during critical moments, protecting leadership, operations, and brand reputation before traditional risk frameworks engage.
Support Services
What’s covered under Biz Assist?
Once activated, Biz Assist deploys external crisis and continuity experts. Depending on the scenario, support may include:”
Strategic crisis command and project management
Legal advisory and defensibility preparation
Executive and board stakeholder briefings
Media engagement and reputation control
Internal culture and team capacity stabilisation
Digital and data risk containment
Interim staff or external resources for continuity
Long-term brand salvage and recovery strategy
What events will trigger the policy?
When does Biz Assist activate?
Biz Assist is triggered by specific high-risk events that threaten business continuity or reputation. These include:
Environmental spill
Reputational issue
Business continuity issue
Workplace accident
Natural disaster
See full list of eligible scenarios in the Product Summary
CASE STUDY: BIZ ASSIST
Oil Spill Crisis - How Biz Assist Contains Reputational Fallout Before Insurer Response Activated
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1. INCIDENT
A subcontractor at a regional operations site accidentally ruptured an underground pipe, causing a large-scale oil spill. Although physically contained within hours, footage of the incident and on-site interviews began circulating online. Local community groups mobilised, and ESG watchdogs flagged the company for environmental negligence. Executives were publicly named, and reputational damage escalated quickly.
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2. BIZ ASSIST ACTIVATION
Recognising that traditional insurance would only engage once liability was determined and that reputational damage was already spiralling, the company activated Biz Assist immediately.
Response included:
> Strategic coordination between ESG, legal, and comms teams
> Legal counsel on public holding statements and liability framing
> Crisis PR and media narrative control
> Stakeholder mapping (board, community, investors, regulators)
> Scenario planning for regulatory scrutiny and social licence impact
Biz Assist provided a structured external framework, allowing internal teams (HR, OHS, ESG) to remain focused on day-to-day operations while seasoned crisis experts navigated the public fallout. -
3. CONTAINMENT
Biz Assist’s oversight allowed the organisation to:
> Stay ahead of media and social commentary
> Shield executives from reputational exposure
> Rapidly engage community leaders to defuse protest risk
> Enable ESG teams to proactively align remediation plans with investor expectations
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4. OUTCOME
By the time the liability investigation concluded, public backlash had stabilised. The company’s proactive response narrowed the legal and reputational scope of the insurance claim. The board avoided a shareholder revolt, executive contracts were preserved, and ESG credibility remained intact in quarterly disclosures.
Protect business continuity. Control risk. Safeguard reputation.
It’s the layer most insurers don’t activate - until it’s too late.
Defends brand reputation by deploying expert-led media and stakeholder response
Reduces executive liability by documenting early actions and legal considerations
Supports board confidence with structured escalation planning and reporting
Preserves internal capacity by embedding an external crisis team when yours is stretched
When people problems become business crises, Biz Assist steps in.
Biz Assist activates when Safety Assist alone can’t contain the consequences. It’s the next layer of defence in VUCA’s crisis-response ecosystem, bringing structured support for legal, reputational, or operational fallout.
Common triggers include: malicious threats, executive scrutiny, public accusations, or stakeholder unrest.